SEO Advice for Ecommerce Sites
Among the world’s largest web projects are e-commerce initiatives. These web pages can meet almost every need of consumers.
The introduction of hundreds or even thousands of products on e-commerce sites makes the Search Engine Optimization work time-consuming and challenging. Below are some suggestions you should consider in your SEO work for your e-commerce sites.
Use Unique Product Page Descriptions
The most important area on E-Commerce sites is product pages. When making the purchase decision, the customer considers the product images, reviews and pricing on this page. The most important point that the search engines pay attention to is the page description. More than one e-commerce site can sell the same product. There is a very important issue to note that the description of your product pages is not the same as other sites. If two sites selling the same product use a similar product description, they are perceived as duplicate content by search engines and are not welcome.
Get Faster Index with Internal Linking Strategies
There are many issues that an ecommerce site owner should consider in terms of SEO. One of them is SEO friendly internal linking strategies. It is very important to search and index products by search engines on e-commerce sites where thousands of products take place. In order to make this easier, you should provide links from the product and category pages to recommend other products, specifying all major products and categories on the site maps.
You Can Achieve Success Faster With Correct URL Structure
One of the biggest SEO mistakes made on e-commerce sites is the use of long and incorrect url. Many e-commerce sites serving in our country still make this mistake. At this point, the biggest task falls to the developers who actually sell ecommerce packages. I would like to exemplify the url structure that should be used and should not be used on a product page where we sell belt tricot vests;
Wrong URL structure is: https://www.domain..com/product=74894.asp
The correct URL structure: https://www.domain..com/long-sleeve-shirt/
You Should Consider User Experience
Online shopping sites offer services One of the issues that should be considered is the user experience. The speed and performance of your websites is very important for users. Optimizing page speed is one of the issues that will allow you to have more traffic and conversions. It is very important for search engines that your visitors don’t leave your web page and navigate more.
Do Not Forget The Social Media
Search Engines, especially when determining the rankings of Google highly value social signals. Shares, likes, pins, tweets play a very important role in your promotion. Therefore, to share the products on your website pin, tweet, likes and share buttons must be sure.
The SEO process for E-Commerce sites is developing and becoming competitive every day. To understand the search engines, it is enough to understand consumer behavior. These are among the most important issues for e-commerce sites.